With the high rise of internet users, consumers are different than they were in the past. They can easily conduct research by sampling making a few quick searches from the palm of their hands all around the world. According to a few different statistical findings, studies show that over 60% of consumers research and read the reviews before they make purchases. They want to find hard evidence that what you have to offer is worth investing in and your business is worth trusting. Companies need to understand the importance of a trusted reputation. The opportunities that a great reputation provides is infinitely valuable to the company. This is how your company grows with word of mouth marketing. There are a number of different ways to help build your reputation and trust. Providing quality and valuable content to consumers is virtually the most important thing you can do. Many retailers will stress the “80/20” rule. The rule states that when you’re creating content, 80% should be engaging and useful without talking about your product. Where the other 20% can talk about your actual product. This shows that your customers are king and prioritized and that you’re not just posting to sell them something. By creating trustworthy and informative posts as opposed to just trying to give a sales pitch, you build trust and consumers are left feeling conformable in going with you.
If you notice on social media sites like Twitter and Facebook, consumers enjoy engaging and having a real-time relationship with companies’ brands. Social media is a great way to individualize and personally reach consumers. The great part about these types of interactions is that it is public for everyone to see. All of the engaging consumer’s followers will see your company personally engaging with him/her. This is an effective way to generate positive attitudes from other viewers. Being engaging and actually reaching out to customers personally you can build a great reputation. There are large companies who’ve created entire departments for customer engagement through their webpage and social media platforms.
User-generated content is an excellent way to show case your business through real people and real-life experiences with your business. People enjoying your services and different products will build authentic trust with your brand. These types of posts and reviews are critical to highlight on your page. You need to show your endorsement of the situation by sharing or re-tweeting that particular customers positive testimony. Remember to keep in mind the links that you share along with posts are the direct source to your brand so ensure that curious viewers are led to the right spot.
According to Lucid Press.com, Your brand isn’t simply what you say it is, but rather a reflection of consumer trust in your product or service. With the technology of the present your business has the opportunity of expanding rapidly though social internet marketing tools. Providing compelling content, interacting with customers, and maintaining brand consistency is essential to building a brand that people trust.
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